Microsoft Mesh Launch Campaign
Introducing Microsoft Mesh. The future is here. And here can be anywhere.
My role in this campaign involved several facets of this launch:
brand strategy + architecture in partnership with a larger v-team + Interbrand.
messaging in partnership with the product marketing team.
film concepting + ideating in partnership with my creative co-lead.
design + execution of the launch branding identity.
design + strategy + execution of the social media campaign in partnership with the Social teams.
design + strategy + execution of the website.
content for the PR team.
Kudos to our creative partners @MadeBySanctuary, @MindCastle, @A52VFX, and all the amazing folks involved who made this film possible during the height of the pandemic. It truly took a village.
Launch Creative
Social Media Content 16x9
Social Media Content: Instagram Stories 9x16
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