john nguyen
executive creative director
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Microsoft HoloLens 2 Branding Work

Microsoft HoloLens 2 Branding

Had the pleasure of working across multiple arms of Microsoft to help brand HoloLens 2 in partnership with Product Marketing, Brand team, Industrial Design, Cinco (external agency), and Product UI/UX Design teams. Was a huge effort on across all creatives to help bring the visual identity of HoloLens 2 to life. Was a joy and a journey defining a visual identity that is unique, premium, tailored to enterprise, and still be Microsoft. Special kudos to Alexis Copeland for really producing amazing work in short order to really glue all of it together and Douglas for keeping together on his side in Brand/Marketing! One Microsoft!

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Credits:

BRANDINg Creative Director: Douglas Montague

Creative Directors: John Nguyen, David Wolf

PRODUCT DESIGN Creative Directors: Ramiro torres, Nicolas Denhez

Designers: Alexis COpeland

EXTERNAL AGENCY: CINCO