executive creative director
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Apple iPhone 7 Jet Black Design Film

Apple iPhone 7 Jet Black Design Film

Apple iPhone 7 Jetblack Design Film

Below are initial mood boards, style frames for the project. The timeline was to complete this project was truly rough. 30 days from concept to finished execution.

3 teams. One in China, one in London, and one in Sunnyvale/Cupertino. It was a global operation!

Some initial style frames for the Jetblack iPhone.

Some initial style frames for the Jetblack iPhone.

iPhone 7 Jet-black Design Film
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Initial boards.

Initial boards.

Credits:

Creative Director: Ludovic Schorno

Art Direction/ Design: John Nguyen

WRITING: PETE FIGEL + JESSE ZEIFMAN

Executive Producer: Fritz Ogden

Live Action: Dan Tobin Smith

Post Production: Man vs Machine