Microsoft Azure Spatial Anchors
Spatial Anchors was a difficult product to communicate. A seamless Azure cloud innovation that allows for multiple platforms to understand the same points in space. This enables spatial collaborations never before seen. Minecraft Earth is heavily leveraging this innovation.
The team and I narrowed down “architecture” as a through line that allowed us to play with some beautiful spaces to walk through the concepts of Spatial Anchors while also maintaining a consistent industry use-case messaging.
Microsoft Azure Spatial Anchors Creative deck. Inspiration to boards.