Microsoft HoloLens 2 Momentum Campaign
This campaign was a labor of love for me. Innovation was the core theme across many industries that utilize the HoloLens technology, and highlighting these stories with real people through their own voice made it all the more powerful, coupled with eye catching holographic data. This project started at the beginning of the pandemic with so many unknowns around COVID-19. Shooting in-person was not possible, and this format was ultimately the solution.
I wore many hats for this campaign:
creative + design + execution of concept, format, visual language, and scalability of the campaign
co-interviewed 8 MRPP partners and help select the final 3 for the campaign.
managed the budget, vendor, and internal stake holders
design + execution of the display ads
design + execution of the Times Square OOH placement.
Lockheed Martin x HoloLens 2
The Microsoft Cube/ Times Square New York
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Learn how Lockheed Martin is using HoloLens 2 with NASA's Orion spacecraft to send astronauts to the moon and beyond. https://youtu.be/GRLyP7_cqNc
I had the pleasure and privilege of chatting with @Shelley Peterson of Lockheed Martin, alongside Jean Blatchford, to hear how Lockheed Martin is innovating space craft design, engineering, and manufacturing for NASA. This story’s authenticity comes from our unscripted conversations with Shelley.
Visually, we used the lens and language of holographic data to highlight the incredible data points around Lockheed Martin’s innovations and efficiencies using the HoloLens2 and Mixed Reality. These stories are designed from the ground-up for the mobile experience.
Of course this video takes a village. We partnered with the visual talents of @BUCK and the musical talents of Zelig Sound. It was a creative exercise in minimalism and balance to keep the story clear, concise, and to compliment the audio narrative and not overwhelm it. Special thanks to Shilpa Dabke, Matt Fleckenstein, Alex Kipman for the amazing support.
#LockheedMartin #HoloLens2 #Momentum #Microsoft #Design #Holographic #Data #MotionGraphics #Process #CG #Animation #Collaboration #SoundDesign #typographydesign #Mobile #mixedreality #innovation
Case Western Reserve University x HoloLens 2
The Microsoft Cube/ Times Square New York
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Discover how Case Western Reserve University uses #Microsoft #HoloLens 2 and Mixed Reality to help anatomy students score 50% better while learning faster and retaining more knowledge. https://youtu.be/5ILA2hPxHTA
It was a joy chatting with @Ellen Kendall, @Professor Susanne Wish-Baratz, and @Professor Mark Griswold from Case Western Reserve University, alongside Jean Blatchford. They built the world's first 100+ shared experience on HoloLens 2 at the height of the pandemic to allow anatomy/med school classes to continue.
Fun fact: The medical students didn't miss a single day of class during the pandemic.
Their innovative approach to learning with the HoloLens2 and Mixed Reality is incredible. I had the honor to attend a multi-user remote HoloAnatomy class, and it was truly mind blowing. It is no doubt, "the future of education". Again it takes a village. We partnered with @BuckDesign on visuals and @ZeligSound on a music. It was important to hear from multiple perspectives in CWRU's story. Adding to the weight of importance in training the next generation of doctors during these unprecedented times.
#CaseWesternReserveUniversity #CWRU #HoloLens2 #Momentum #Microsoft #Design #Holographic #Data #MotionGraphics #Process #CG #Animation #Collaboration #SoundDesign #TypographyDesign #Mobile
Medivis x HoloLens 2
The Microsoft Cube/ Times Square New York
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Discover how Medivis uses #Microsoft #HoloLens 2 and #MixedReality in over 200 operations for holographic guided surgery in their quest to improve accuracy and improve patient outcomes. https://youtu.be/C2V27QSv7O0
I was thrilled and excited when JeanBlatchford and I chatted with @OsamahChoudry and @ChristopherMorley of Medivis. The innovation they are bringing to the bear in the surgical visualization world for medicine are both awe-inspiring and jaw-dropping. They were the first company to get FDA approval to use HoloLens for clinical use in the operating room in May 2019. They are empowering doctors to be armed with the most crucial data. 3d data. We humans are three dimensional, but yet doctors are having to interpret our physiological data as 2d images and then interpreting back into 3d. That's the medical evolution that Medivis is making happen with HoloLens 2. I'm truly excited to see the where Medivis with take SurgicalAR! Again it takes a village. We partnered with the @Buck on visuals and @ZeligSound on a custom score. It was a creative exercise in minimalism and balance to keep the story clear, concise, and to compliment the audio narrative, not overwhelm it. Especially as we were weaving in and out of multiple voices in this piece. And many thanks to @ShilpaDabke @Matt Fleckenstein, and @Alex Kipman for the support.
#Medivis #HoloLens2 #Momentum #Microsoft #HoloLens2 #MedicalVisualization #Surgery #Design #Holographic #Data #MotionGraphics #Process #CG #Animation #Collaboration #SoundDesign @Typography #Mobile
HoloLens 2 Momentum Sizzle Video
HL2 Momentum in Times Square, New York
Learn how companies across industries use HoloLens 2 to gain efficiencies to achieve more. Discover how HoloLens 2 and the Mixed Reality portfolio can help your business today. Fun collaboration with the @Buck team.
#HoloLens2 #Momentum #Microsoft #Design #Holographic #Data #MotionGraphics #Process #CG #Animation #Collaboration #SoundDesign #typographydesign #Mobile #mixedreality #innovation