Apple MacBook Pro Design Film 2016
The launch of the new MacBook Pro was an exciting one. The professional community had not seen a revision of the iconic unibody aluminum MacBook Pro for roughly 6-7 years, and the market was getting impatient. This iteration of the MacBook offered a thinner and lighter flavor with a new form of input, the Touch Bar. Also it finally included TouchID technology from the iPhone which allowed a quick and simple way to log-in. I assembled a great freelance design team to explore visual possibilities with (at the time) new and extremely fast visualization hardware and software. Maya + Octane + 4x and 8x Nvidia Titan GPU’s running on Linux. We were able to visualize the product in photorealistic scenarios with near realtime results. To have the capability to essentially photograph a product beautifully without actually having the product was mind-blowing. CG imagery had finally caught up to near speed of creative thought. When we briefed the live action director and showed him some prints of the renders, he asked us, “What camera did you shoot that with?” A testament to the quality of output the new tools provided.
The team and I produced the boards below which we felt told the product innovation story. Method produced the final production cg film.
There is also a video of all the images we produced + a comparison video of the boards vs the final film.
