john nguyen
creative director

About

 

John Nguyen | Creative Director
Seattle, WA

I am a seasoned creative leader with expertise in distilling complex technology into clear, compelling human-centered narratives for impactful results. Skilled as an interdisciplinary leader and seasoned visual storyteller that has crafted campaigns and product incubation for the world's leading technology brands

I am always eager to bring new perspectives and drive growth for organizations looking to expand their reach to new and existing customers. If you're looking for a visual storyteller with a proven track record of success, I would be thrilled to bring my expertise and experience to your team.

🔗Linkedin | 🔗 Schedule meeting | 🔗Resume

 
 

Specialties

Brand Identity
Brand Storytelling
Brand Guidelines
Brand Strategy
Web Experiences
UI/UX
Social Campaigns
OOH Activations
Motion Design
Team Design

 
 

Experience

Creative Director/ Founder
Seattle, WA
May 2023 - Present

Craft foundational and differentiated brand strategies, visual identities, and communications for small and medium sized startups for impactful company growth.

 

Microsoft
Principal Creative Director
Redmond, WA
Dec. 2020-April 2023

 

  • Collaborated cross-functionally with Engineering, Product Marketing, Integrated Marketing, and PR to drive visual creative excellence for keynotes, visual branding, product reveal videos, retail content, OOH, and social campaigns. Managed 7-figure budgets.

  • Managed a multi-disciplinary creative team and external agencies engagements/partnerships to drive successful execution of high-impact marketing campaigns that increased customer acquisition.

  • Collaborated with cross-functional teams to develop and execute a comprehensive naming, brand strategy, and brand narrative for Microsoft Mesh, resulting in a 40% increase in brand recognition within the first six months.

  • Led creation and execution of the Microsoft Mesh launch video, resulting in 3+ million views, and trended in the top 20 on YouTube.

  • Led design, strategy, and creation of Microsoft Mesh launch site. Increased engagement with B2B customers.

  • Led the Microsoft Mesh 360 campaign creative across keynote, social, web, PR, and visual brand guide with high ROI.

  • Collaborated with the ID team to conceive and refine AR/VR concepts, enabling the internal progression of 4 high-potential prototypes, paving the way for future advancements and market differentiation.

  • Led creative and strategy for the Industrial Metaverse campaign. Reduced production costs by up to 60%.

Microsoft
Principal Art Director
Redmond, WA
May 2017-November 2020

  • Led creative development and execution the Microsoft HoloLens launch video, generating over 5+ million views: showcasing the product's innovative features and driving widespread excitement.

  • Spearheaded a unique social media strategy and execution of the Microsoft HoloLens 2 launch, which resulted in the most organic engagement for Microsoft in 10 years.

  • Developed and executed content strategies for Windows Mixed Reality’s on-boarding experience, resulting in an increase in customer satisfaction.

  • Concepted and led execution of the "HoloLens Momentum" 360 Campaign that drove excitement and awareness of HoloLens’ innovations in industry verticals.

  • Redesigned and launched HoloLens.com with new content and new design in collaboration with Product Marketing + Engineering.

 
 
 

Apple
Senior Art Director
June 2014 - May 2017
Cupertino, CA

 

  • Visual design lead for Apple Marcom’s Film/Video/Motion Graphics team. Collaborated cross functionally with Industrial Design, Product Design, Product Marketing, Marcom Leadership, external agency engagements, and across Apple Marcom teams.

  • Produced and directed the highly successful hero MacBook launch video, garnering over 4 million views.

  • Co-developed and led the team that created the MacBook Pro reveal video with 2.5+ million views and the Launch video with 3.5+ million views.

  • Concept and creative execution of the iPhone 7 Jet Black launch video with 2.5+ million views.

  • Spearheaded visual creative of the highly successful 'How to Shoot" campaign for Apple, captivating an audience of over 100+ million viewers and elevating brand recognition and consumer engagement.

  • Conceived and created season 1 and 2 of Apple’s flagship in-store large video display 8K video content.

  • Founded an internal 3d team that manages all of Apple Marcom’s 3d marketing assets.

 
 
 

Self-Employed
Creative Director/ Art Director/ 3D Team Lead
May 2002- May 2014
Los Angeles, CA

 

Designed, concepted, and executed commercials, main titles, and campaigns for large brands and ad agencies.

• Led multi-disciplinary teams consisting of 2d designers, 2d animators, 3d animators, live action directors, and producers.

Brands:
Apple | AMEX | DirectTV | Dreamworks | Epson | ESPN | Honda | HP | LA Times |
Microsoft | Nike | Nintendo |Paramount | Riot Games | Sony | SYFY | Virgin | Volvo | WB | Xbox

Agencies:
Brand New School | Blind | Logan | Imaginary Forces |King & Country
Method | Not to Scale | National Television | Prologue | Royale

 
 

Education

Cleveland Institute of Art
1994-1998
Major: Photography, Film/Video/ Animation

Augment.org
Oct. 2023 - Dec. 2023
Entrepreneurship Business Program

 
 
 
 

Contact Me